the arrow

Back in March we had some dear friends from Ohio come visit for a couple of days. Not only are these dear friends of ours, but he is our favorite tattoo artist; one day he will own most of our skin. So, as we both had been itching to get some new pieces, and Abe was coming to town, we asked him to maybe bring his tattooing gear and ink us up. As usual, he was most accommodating.

I got an arrow. I had been wanting something sort of tribal, but not too tribal, and an arrow to cover my left forearm seemed like a good idea. Abe came in with his incredibly creative instincts, and added an artistic mountain-scape to it, making it feel like the most perfect first tattoo to get while living in Colorado – by my favorite Ohio tattooist.

Now I don’t know about you, but I don’t really look at my forearms that much. After my new piece healed, I sort of forgot about it.

Fast forward six months; it is now September. Over the course of this time Wood and Water experienced a roller-coaster ride in emotions as we both left our jobs to focus 100% on growing our business. One week we were selling out of products, and the next week we were losing money by even attending certain festivals and fairs. One week our teas were being sold in stores, and the next week we were pulling them out, in order to follow state regulations. One week we ask for help promoting our product, and we get zero response from friends and family, and the next week our social media sites are blowing up about Wood and Water, and our website views are soaring through the roof.

But I digress.

When we found out that because we fell under the Cottage Food Act (because we blend herbal teas in our office, not a commercially licensed kitchen) we were heartbroken, but we did not give up. We did research, we sought counsel, we had many late nights of brainstorming and list-making, and we stumbled upon an age-old direct sales method: the house party.

Why not go into people’s homes and brew up our tea blends? Why not get people to host tea parties, like they host Lularoe and Norwex and Mary Kay and Tupperware parties? Why not hire Independent Sales Reps, whom we would train about every aspect of these teas, and they can literally work for themselves for a percentage of the profit? Why not create online training modules, right on our website, that these Sales Reps can have access to from their home? With all of these ideas swarming our thoughts and conversations, we began to see the light at the end of the tunnel.

Fast forward to the present.

As we do most Wednesdays, we went to the Overlook Hot Springs (if you ever come to Pagosa Springs, visit this place); it is our weekly chill out spot, to mostly relax and unwind and to not talk or think about Wood and Water. After soaking in that glorious mineral water, I went to the women’s locker room area to rinse off and get dressed. As I was pulling my shirt over my head, I caught a glimpse of myself in the mirror across the room and saw my arrow tattoo.

In that moment, I was enlightened to understand that for an arrow to go as fast and far and to cover as much ground as it needs to before it hits its target, it must be pulled back. It must experience tension. It must be held in the opposite direction it wants to go until it is time to hit its mark.

So for every time we feel defeated, for every time we feel like we are being held back, for every time we experience tension, I am empowered to know that when it is time to hit the target, we will.

Oh, and guess what?! We are under contract to have full access to a local, commercially licensed kitchen.

Onward, ho!